With the widespread advent of the internet, we are the first era in which everyone can create his or her own story and persona and broadcast it to the public. Through digital platforms, we can portray how our lives are viewed, how we want to be seen, the story of our life, and the images we want to be remembered and bestowed.

In addition, mass media helps create role models, idols, and stardom. A desirable image many of us want to be. Combined with advertisements encouraging us to be better, more powerful, successful, and beautiful, there are now many options and aspects to follow of how we should and could be. The ‘cult of personality’ which was meant for the cultivated image of rulers and political leaders, has now been handed to the populace.

In an age where everyone can connect easily through multiple channels of high communication technology, we tend to be ever more alienated from each other. We see each other’s lives and converse through social media. A person’s identity has become a brand, channelling like a corporate advertisement or an institution's public relations, portraying a desirable quality, linking to preferred ideology, traits, or groups. Image applications and false profiles help make an individual life more appealing to the public.

This detachment from reality contributes to many people’s vulnerabilities, living in his or her own fictional world, online, where everything can be erased, rewritten, and introduced. As well as repeating this mantra to others, some of us started to lose touch with our true selves and identity. When real life takes a wrong turn from that happy image, it is hard to deal with those unsettled situations and the failure and loss many have felt. A psychological disparity occurs when the feeling and experience are real, but the appearance that a person is trying to portray is not. How can one deal with this condition?